FAQ
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What things do I need to have or know? |
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Black Duck Marketing provides a service to you whereby we send out emails to your clients on your behalf in a highly professional format for all of the standard marketing events such as client birthday letters, lapsed client letters, new client letters and special events such as Mother’s day, Christmas and so on. It is not a programme that you load onto your computer. When you are a member you go to the members area on our website to set up your campaigns. |
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You do need to have a salon software programme for you to be able to extract your client lists with email addresses. It doesn’t matter which software programme you have. |
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You do not need to be on the Internet at your salon. You do need to have access to the Internet somewhere to send us your client lists, but we send out the emails, not you. |
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We have a high level of security to protect the data that you send us. You go to a specific place in our member’s area to upload your lists, and they go directly into your folder in our administration section. They can’t go anywhere else. We take this very seriously…as you would expect us to. |
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In the ‘From’ field of the emails that we send out for you, we put in whatever you choose to have in that field. For instance “Jane and the team at ABC salon” so that the email appears to have come directly from you, not from us. |
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You only need to set up the design of the client birthday, new client and lapsed client letters once and for the rest of the year you simply send us your client lists from your computer programme and we do the rest. |
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You can go and change the design at any time if you wish to, but there is really no need if you are happy with the design. |
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Is email the only marketing tool that Black Duck offers?
Although we also have an SMS messaging facility, we believe that most salon software programmes these days have the ability to send SMS messages to their client base. If you want to use Black Duck Marketing to send SMS communication for you, call us on 1300 79 76 74 and we’d love to help.
Do I have to have a salon software programme in the salon to use your services?
Strictly speaking no, but in practical terms it would be unlikely that you would have your client records and information in a form that would be able to integrate with our services if you don’t run a salon software programme.
How do I get the information I need out of my software programme?
Most programmes are quite easy to extract the necessary information from, but we do have some hints and tips for you. We can send you these at your request. If you are still having difficulty, call us on 1300 79 76 74 and we’ll give you a hand.
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What happens when the programme is finished?
In the members menu is a membership renewal link. Just click on it to renew your membership for another year.
What if I don’t use all of my campaigns?
If you miss a scheduled campaign for some reason you can simply schedule another one as long as you are within your 12-month period. We don’t want you to miss doing your all-important marketing.
If, however, your 12 months has passed, then any unused campaigns will lapse and cannot be used. They cannot be carried forward to a new year. Each programme is a separate 12-month entity and has a definite start and finish date.
We email reminders to you so that you shouldn’t have unused campaigns as long as you send us your recipient lists. We will do all that we can to make sure you get full value from your membership.
If I see a banner that I like but I want the words changed, will you do that?
Yes, happy to help. There will be a small fee to cover the graphic work, but we’re happy to customise for you where we can.
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I will be sending you private and confidential data.
How do I know it’s safe?
We do everything we can to make sure your customer lists, email content and response data remains private and confidential. Though we reserve the right to monitor your lists, content and response data from time to time to make sure they comply with our Terms and Conditions, we will never share, sell or rent your customer data to anyone for any reason. We wouldn’t be in business long if we did.
When you upload your data to Black Duck from the member’s area it automatically goes into a folder that is identified by your username and password. It can’t go anywhere else. This area of our business is password protected, and only the most highly trained of our staff have access. We take this very seriously.
How do I send my company logo to Black Duck?
What file formats are suitable?
You can email your logo to logo@blackduckmarketing.com. Preferably it will be eps file, but we also accept high resolution (300dpi) pdf, jpeg and tif file formats in RGB or CMYK colour modes. Please also ensure all fonts are embedded or converted to outlines. We cannot accept Publisher files. Whilst we will primarily be using the logo for email distribution we do need a high resolution format for the print versions. The designer of your logo should understand our requirements and be able to provide the image in the requested format. If you didn’t have your logo professionally designed you can contact a graphic artist to have this done, or we can create the necessary image for you for an additional fee. Call us on 1300 79 76 74 to discuss.
If you have a particular font that you use to display your contact details or have any support graphics that usually appear with your logo, please notify us of these. This will ensure your email marketing is consistent with your other promotional material.
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