 Why Use Email Marketing?
IT WORKS!!
Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print media.
Why email marketing works
- It's cost effective - While the cost of using our designs and services can be comparable to direct mail, the big savings start when you consider there are no printing or postage costs and you can get your message delivered for a few cents per recipient
- It's immediate - Email generates an immediate response. Instead of waiting for a client to receive a newsletter in the mail or come into the salon to learn about a promotion you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours
- It's completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
With Black Duck Marketing all the hard and time consuming work is done for you, so it is efficient and cost effective.
Never miss your marketing opportunities
You even get email reminders when you need to send us recipient lists and content for a campaign that you’ve scheduled. No more putting it off and then finding that the year has gone and you’ve only done half of the marketing that you had planned.
We’ll even remind you to start preparing weeks in advance of significant events such as Mother’s Day.
Regular email contact with clients who have given you permission to contact them is the cheapest and easiest way to maintain and grow your relationship.
In our members area we give tips and advice regarding all aspects of the email marketing process, even
down to forms to give your clients to fill out to confirm their email address, give permission to contact them
and printable instructions on how they put you on their "Trusted Sender" list to make sure that your emails
get through.
You can include vouchers in your newsletters or campaigns that can be printed out. You can include an email link back to you, or a link to your website.
You could email out your Christmas Gift Voucher menu in November and really boost your voucher sales.
The whole thing is limited only by your imagination.
Receive comprehensive reports
But the biggest advantage of using Black Duck is that you receive reports that let you see who opened your emails, shows you all of the emails that bounced so that you can correct your database, shows you who unsubscribed and how many remain unopened as well as the all-important ongoing management of your unsubscribers.
Professional email marketing to your database makes absolute business sense.
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